Advance strategic management. Consumerism Essay Example for Free

Advance strategic management. Consumerism Essay 1. What is consumerism? DEFINITION Consumerism can be defined in two different ways; 1. Consumerism is a theory which states that buying and consuming goods and services in a large amount are more beneficial to the economy. Thus this theory appreciates gradually increased consumption of goods and services. 2. Consumerism means ‘consumer protection’. It is a movement or policy that protects the interests of consumers via truthful packaging, honest advertisement, improved safety standards and product guarantees. Consumerism involves policies that regulate methods, products and services, standards, selling and advertising in the interests of the consumers. These protect buyers from defective products, misleading advertising, unfair practices etc. Such policies can be mandatory, legislative, institutional or voluntarily accepted by the industry. e.g., consumers’ interests can be harmed by mispricing, adulteration, artificial demand etc. IMPORTANCE Consumerism encourages economic growth by providing good quality goods and services to the customers. Increased consumption by the customers shows the economic growth level. Increased demand would lead to increased production thus raising the gross domestic production. It helps to make informed decisions through truthful advertising, environmental and safety standard laws. Thus consumerism provides protection to buyers. Implementation of consumer protection laws shield consumers against exploitation, discourage anti-social activities and unfair trade practices, provide complete and latest information to the customer which aids in buying  decision making process. 2. What IS STRATEGY? Why it is important? Choose a company, study its strategy and then make its competitive analysis. DEFINITION 1. Strategy is business game plan used by management to stake out market position, conduct its operations, attract and please customers, compete successfully and achieve organizational objectives. 2. It is a process through which a company concentrated its resources on optimal opportunities to achieve short term and long term goals and other competitive advantages. IMPORTANCE Strategy answers three central questions about the company (i) where are we now? (ii) where do we want to go? (iii) how will we get there? Strategy tells about the current position of the company, its future plans and the approaches it will follow to achieve its objectives. Strategy encompasses actions to attract customers, actions to deliver value at optimal price and cost equilibrium, actions to respond to changing market environment, approaches to pursue available opportunities and plans to gain competitive edge. A powerful strategy makes a company distinctive and provides sustainable and durable competitive advantage in creating, producing, distributing and marketing the company’s products/services. An effective strategy results in best possible business performance in terms of financial profitability and market position. Strategies are desperately needed to direct the activities of the company in a way that its goals and objectives are achieved in a right way through right approaches and at the right time. An excellent strategy that is excellently implemented is a good measure to evaluate the management competencies and performance. A strategy-focused company has a strong performance, profitable earnings, revenue growth and favourable return on investment. COMPANY : COLGATE-PALMOLIVE Colgate Palmolive has $17.1 billion consumer products and serves people around the world with renowned brands by offering four types of products/services: oral care, personal care, home care and pet nutrition products. This company operates globally and approximately 75 percent of its sales are from outside the home country while majority of its products are manufactured in its own facilities. Colgate-Palmolive 2011 to 2015 Strategy The main focus of Colgate-Palmolive’s five year strategy is on people, performance and planet with measurable goals in accordance with the company’s business objectives. 1. Promoting Healthier Lives The objective was to promote health and wellness in order to minimize employee health risks by 15 percent, to achieve 5 percent reduced health costs by improving on time diagnosis and treatment of diseases and to focus on safety of employees. 2. Contributing to The Communities Where We Live and Work This parameter of the strategy aims to increase the impact of company on the community by $300 million. For this purpose five objectives were set which will provide greater focus to the company’s contribution towards the community. Partnership is done with dental professions to improve the oral care of the community. A program of â€Å"Bright Smiles, Bright Futures† is scheduled to contact 1 billion children by 2020. To provide hand-washing awareness to over 50 million households. To work with 250 thousand veterinarians to educate pet owners and provide over $100 million pet food. Continue to provide company’s products after natural disasters and to invite more  volunteers in this community program. 3. Delivering Products That Delight Consumers and Respect Our Planet The objective is to increase the sustainability of all the products by (i) ensuring that ingredients continue to meet the standards of safety, health and quality (ii) reducing the impact of environment on the products and packaging. This is achieved by increasing the use of recycled contents and more usage of sustainable materials. 4. Making Every Drop of Water Count The strategy aims to reduce the consumption of water during manufacturing by 24 percent. The objective also aims to take steps to promote access of clean water and water conversation awareness among over two billion consumers. 5. Reducing Our Impact on Climate and Environment The intention was to reduce energy consumption and carbon emission during the manufacturing process by 20 percent. COMPETITIVE ANALYSIS The stated strategy of the company can be analysed on the bases of three broad terms. The following stated questions will determine the goodness of the strategy implemented by Colgate-Palmolive i.e. whether the strategy was able to improve the market position and financial performance of the company or not, how good was the company at handling the environmental dynamics and gaining competitive advantage. 1. How well does the strategy fits with the company’s situation? The main competitor of Colgate-Palmolive is Procter Gamble with the same strategy of sustaining products and environmental safety but Colgate-Palmolive has got a competitive advantage in the year 2011 and 2012 by having strong presence in personal care products and emerging markets in different geographical areas. Due to broad operation bases globally the company has got the strength to lead the market. 2. Is the strategy helping the company achieve a sustainable competitive advantage? Yes the strategy implemented by the company has made it to be a global leader in oral care. Colgate-Palmolive’s market is the single largest market by value shares and is insulated from the downturns. The company’s strategy focuses to meet market challenges, committed to increase product sustainability and focuses on segmentation by function. Colgate-Palmolive has improved sustainability profile in 24 percent of products. 3. Is the strategy helping in better company performance? The strategy has helped the company in attaining better financial and ethical performance. Colgate-Palmolive has shown best environmental performance in past years and is able to sustain its past competitive advantage. The company had $17.1 billion worldwide sales in 2012. Its gross profit margin was 58.4 percent in fourth quarter of 2012. Colgate-Palmolive won 100% Code of Conduct Certification, stood No. 1 in beauty and personal care products and was announced No. 1 at ‘Most Admired Companies in 2013’ by Fortune World. Colgate-Palmolive had operating profit of $4.02 million in 2012. 35 percent of its packaging material is from the recycled material thus fulfilling its goals of safeguarding the environment and reducing costs. Three different products of Colgate-Palmolive have won title of ‘Product of the Year 2012’ and Ethisphere magazine has given the company title of ‘ 2013 World’s Most Ethical Companies’ US E.P.A declared the company to be ‘Designed for the Environment’ for many of its home care products. The above analysis shows the strengths and the competitive advantage earned by the company due to its best performance and leading activities. Surely the above mentioned performance is only attainable because of an excellent strategy and its excellent execution. _________________________________________

Mexican Immigration Before and After World War II Essay -- Mexicans Al

Mexican Immigration Before and After World War II Coming from a life of poverty and despair would cause anyone to search for a better life; a life in which there is the belief that all of your dreams can come true. This is the belief that many Mexican immigrants had about â€Å"El Norte,† they believed that the north would provide them with the opportunity that their life in Mexico had not. Many Immigrants believed that the United States was â€Å"the land of opportunity,† a place to find a successful job and live out the life that one only dreamt about living. The North was an open paradise for the immigrants. They were told by the people who had already ventured to the north that the United States was a â€Å"simple life, in which one could live like a king or queen, but in reality immigrants were treated like slaves in the new country that promised them their dreams.   Ã‚  Ã‚  Ã‚  Ã‚  Most Immigrants who enter the United States are searching for work and the opportunity to live a better life. They are from small towns deep within Mexico that do not offer much opportunity for the people of the town to live a prosperous life and to provide for their family. In the small town of Sierra Mixteco, men women and children arrived in town at various times of the day bent over loads of fire wood gathered from the mountains to sell in the town market. For those who did not sell fire wood, they spent their time making straw hats to sell in the markets of larger towns, both of these jobs only provided pennies a day for the families to survive on. So the stories that the men brought back from the North gave the people of the small towns the hope that a better life did exist.   Ã‚  Ã‚  Ã‚  Ã‚  It was typical for the men to travel to the north first in order to find a job and set up the life for his family. In the town of San Geronimo, 85% of all men over the age of 15 had left the village in search of work in other parts of Mexico and in the United States. The men would make the trip alone and would send the money that they had made to their wives and children back in the village. The trip to the North was long and very dangerous. For the men who entered the country illegally, the trip could even be deadly. For the men who did have some money, they would hire a â€Å"coyote,† a man who would help them cross the border for a price. Sometimes coyotes were legitimate people who sought to help others, while... ... wish come true by finally making it to the North, all of their dreams did not come true. As seen through the decades, there was not an abundance of jobs available to immigrants and those that were available were low paying. Many immigrants simply worked until they had made enough money and then went back home to Mexico. In the fall for example, after the harvest in the valley, families of Mexican and American children would load up and head back to Mexico for weeks and months. School teachers would say, â€Å"What a shame it was that Mexicans did that to their children† (taking them out of school to travel back to Mexico). The life of immigrants was not all that they had expected, many were homesick for their native land, but yet they did not want to convey to their families how depressing life was in the United States; they only shared the good news. The immigrants at first certainly did not have the opportunities they were promised but they did contribute greatly to our national image and wealth. They also filled a large void after the war started and were given skilled jobs in return for stepping up. All information taken from: The American Identity CD www.Wikipedia.org

Analyzing why difficulties arise in intercultural communications Essay

In analyzing why these difficulties arise in intercultural communications, Sheryl L. Lindsley (assistant professor of communication at California State University, Stanislaus), put forth four layers of intercultural communication in 1999: The first layer is the â€Å"macro-context,† which includes the economic and political situations in which the communications occur. A good example is the domination of Mexico by the U. S. , while at the same time increasing Mexico’s revenue made possible by NAFTA (Jennifer Peltak, n.d. ). Lindsley’s second layer consists of individual competency or incompetence, in regard to bilinguals who are generally the bridges to communication. In terms of intercultural businesses, if the bilinguals harbor their own stereotypes of the other culture, some problems cannot be overcome. The third layer is comprised of communicative behaviors. This is in the perception category; using Mexican/American relations as an example, Lidsley identifies expectations on both sides as a potential problem in negotiating. Mexicans tend to keep conflicts private and save face in public, where Americans have no problem resolving conflict in public, and then acknowledging privately that there are no hard feelings. The fourth layer individual attribution to meaning. In the case of preconceived stereotypes, the listener can misinterpret the speaker’s intent because of the mind set barrier. Messages can be perceived selectively, reinforcing cultural stereotypes. While this information may cast a better light on solving or minimizing obstacles to intercultural communication, if we look on the broader scale of business relations, a critical problem emerges; people, no matter what culture, have become a means to an end rather than an integral and important part of a company. This became very obvious in the 1990’s when more companies went global and acquisitions and mergers occurred. In 1993, Business International published the key factor for international business failure: cultural differences (Charles Gancel, Chilina Hills, 1997). To avoid this problem of collapse of the infrastructure of an international company based on a shift in the balance of power and the inaccessibility of remote teams geographically dispersed, Gancel and Hills recommend three fundamental conditions: 1. Clarifying the objective (the company’s philosophy, protocol and methodology must be clearly understood). 2. Negotiating its implementation (in a complex structure, introduction and implementation of systems does not need to be imposed. Some of the systems can be designed and negotiated by those that will be applying them, incorporating the needs of the culture involved). 3. Accompanying change (managers being trained in intercultural relations, informed of their new culture’s way of communicating and imparting information). Last, nonverbal communication and the method by which information is given are important to note. While Americans and many Europeans have no problems asking for and receiving feedback or suggestions from corroborators, a Chinese or Indian individual would see this practice as a personal affront. This is but one example of cultural differences in the workplace. Management that will be working abroad should have a through knowledge of the culture they are about to enter and work within. Along with this verbal exchange, it is important to understand that certain gestures or even forms of eye contact are offensive or insulting to another culture. In order to get the most from the foreign work force, understanding the culture, even having a coach within the new culture is imperative in order to achieve a smoother transition. While intercultural communications will always have its problems and comical blunders, it need not be so painful. Understanding another culture is, now more than ever, the key to successful negotiations from the individual to the corporate level. Works Cited Brislin, Richard. â€Å"Encouraging depth rather than surface processing about cultural differences through critical incidents and role plays. † Online Readings in Psychology and Culture. Center For Cross Cultural Research, Western Washington University. N. d. , 23 April 2006 http://www. ac. wwu. edu/~culture/brislin. htm Burgess, Guy & Heidi. â€Å"Language Differences. † Conflict Research Consortium, University Of Colorado. 1998 – 2002, 21 April 2005 http://www. colorado. edu/conflict/peace/problem/langdif. htm Gancel, Charles & Hills, Chilina. â€Å"Managing the pitfalls and challenges of intercultural communication. † Communication World. December 1997, 22 April 24, 2006 http://www. findarticles. com/p/articles/mi_m4422/is_n1_v15/ai_20219196 Jones, Anna & Xuan Quach. â€Å"Intercultural Communication: For Students In the Faculty Of Economics and Commerce. † University Of Melbourne. 2004, 22 April 2006 tlu. ecom. unimelb. edu. au/pdfs/intercul_comm. pdf Peltak, Jennifer. â€Å"Intercultural communication problems are best seen via multiple levels. † National Communication Association. N. d. , 23 April 2006 http://www. natcom. org/pubs/CM/cm699. htm.

Analysis Of James Henry Whitakers s A Mini Club Man ...

Introduction: In 1890 James Henry Whitakers founded this organization making his own in Christ church home using his horse and van (today it’s a mini club man), formerly when he was working for a confectioner in England, at the age of 14 he first got a taste for the stuff. Then he came to Newzealand.It in 1890’s and began to put this chocolate expertise into business and e himself sells it door to door. (And now this was the third generation of Whittaker family leading this business in chocolate world.) In 1896 he moved to wellington to make Australia’s premium chocolate from them he started elaborating his business. In 1913, his sons Ronald James join him in partnership to for J.H.Whittaker and sons. This company supports motor equestrian sports nationality (Newzealand’s).Their Business took off over the years with chocolates being eagerly sought by more more respected retailers. Retailer’s played a vital role in taking off J.H.Whittaker Business over years in the chocolate world. Their family saying â€Å"Blood is thicker than water and chocolate is thicker than that.† The Company themselves controls its entire manufacturing process, calling itself a â€Å"Beam to Bar manufacturer, to ensure top – Quality products. E-MARKETING STRATEGY – Newzealand’s most trusted Brand In 1992 the company formed J.H.Whittaker Australia Ltd.The Company’s marketing phrases include â€Å"A Passion for chocolate since 1896 â€Å"Good honest chocolate.†And by the reader’s Digest survey this company isShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers